Juliana Radich is a NYC-based independent consultant specializing in Affiliate and Influencer Marketing

A New Zealander who has been based in New York City for eight years, Juliana is a seasoned consultant with over a decade of experience. She specializes in building and executing revenue-driving ambassador, affiliate, and influencer partnerships for her clients. Her experience includes successful partnerships with high-growth direct-to-consumer wellness and personal care brands such as Thinx, Harry's, fatty15, Biologica, and ILIA, and more.

Juliana can help early-stage startups create and execute word-of-mouth marketing strategies, including ShopMy, LTK, TikTok Shop, and Amazon Creator Connections.

  • Full Program Build-Out & Management:

    • Platform integration and onboarding

    • Program structure and framework build

    • Custom communications and rewards flow

    • Recruitment and scaling strategies

    • Ongoing engagement and relationship management

    • Tracking and reporting

  • Create strategies and frameworks for always-on brand ambassador programs that drive authentic community word-of-mouth, generate revenue, and deliver high quality UGC.

  • Build and manage TikTok Shop affiliate strategies, overseeing ongoing recruitment, engagement tactics, communications, and performance tracking and reporting.

  • Oversee Amazon affiliate programs and Creator Connections partnerships to generate revenue-driving UGC.

  • End-to-end creator partnership management, including vetting, outreach, content briefing, payment processing, and contract negotiation.